Inbound Marketing to Make Your Site Found

Notwithstanding economic situation people continue to look for your business. The other thing is whether you are found. In other words, are you in places where your potential customers searching? If you are not sure about this or maybe just start your online project, inbound marketing will help you a lot to become popular on the Web.

Focus on finding customers or try to be found by customers? This is the main difference between outbound marketing and inbound marketing. Outbound marketing uses print advertising, TV advertising, cold-calling, spam, junk mail or trade shows to attract customers. However, these techniques are poorly targeted and quite expensive.

The other thing is inbound marketing that is all about creating and providing information that can be really interesting for your customers. The tools of inbound marketing are social media sites (Twitter, Delicious, Facebook, Digg), your brain power and time. To do your best with inbound marketing techniques you should rely on the thickness of your brain instead of thickness of your wallet.

Things to Start With

The thing you should aim to is creating a site with engaging and useful information that meets all the needs of you potential customers as well as demonstrate your experience in some field. It is necessary to host such content on your main web site domain for search engine optimization purposes. However, if you are limited in resources, you can start with a free WordPress blog. All you need is to start creating valuable content and then develop a blog on your own domain as soon as you get extra resources.

The next step is to engage with social media. You should create a Twitter account and start publishing excerpts of your articles with links to the full texts. You also can use Twitter account to follow other users with interests similar to yours and your customers, retweet the tweets that seem to be interesting as well as relevant, search for keywords related to your business and respond with helpful information.

To set up a Facebok page is much easier, but it can be only the second step after using Twitter effectively. And of course, don’t forget to use Delicious bookmarks that allow you to share your content with others. On the whole, there are quite a lot of techniques to attract potential clients via social media. My task is to make you start without too much information to consider.

Is Social Media Enough?

Social media is all about taking part in conversations going on in recognized places online. Inbound marketing is also creating content that is relevant and helpful. The other thing is to present it in a search engine friendly manner. And this time you need to know not only social media tips but also Search Engine Optimization techniques. For example, you can make keyword research to find out possible phrases your potential clients use looking for some information concerning your industry. There are quite a lot of resources on the web for training in case you want to do it yourself. You also can hire a web developer who will take your site for the next level.

Reference: www.aboundmarketing.com/1011/inbound-marketing-are-you-being-found/